Tonight I came across an advert that struck a chord in me. A spirits provider that shall remain unnamed asked me “sick of beer?” and then proceeded to market to me a premix beverage that I wouldn’t consider drinking… And it made me think. How many consumers out there are “sick of beer”? Are...

umm… right. So now I have a wordpress blog.   Please bear with me as I attempt to figure it all out. The landscape will surely change dramatically as I get used to the setup. In the meantime, I imagine I will blab on about a multitude of subjects with little consideration for the...