Tonight I came across an advert that struck a chord in me. A spirits provider that shall remain unnamed asked me “sick of beer?” and then proceeded to market to me a premix beverage that I wouldn’t consider drinking… And it made me think. How many consumers out there are “sick of beer”? Are...
Yes, it’s everywhere “DB win Radler trademark case”. Good game, it was a game of two halves, and beer was the real winner on the day. Martin Craig also recognises some of the positives to be found in this controversial decision. So let me highlight my findings from the past few days: SOBA deserves...
Now I know Neil Miller already raised this point recently, but being a Warriors season member I have to deal with this a little too regularly for my liking. Anyone who has paid attention to my untappd checkins would see the almost fortnightly “Lion Red at Mt Smart Stadium”. I do understand that the...
Is the Rapture upon us? With so many earthquakes, volcanoes and tsunamis in recent times there will be plenty of doomsday merchants trying to sell their wares, I’m sure. In the beer world however, this day seems to have dawned. Friday 8 June, Ponsonby’s Golden Dawn was host to The Four Horsemen’s beer launch...
umm… right. So now I have a wordpress blog. Please bear with me as I attempt to figure it all out. The landscape will surely change dramatically as I get used to the setup. In the meantime, I imagine I will blab on about a multitude of subjects with little consideration for the...
